Moshi Launches New Accessories for the iPhone 12 Lineup
Oct 12, 2020
Moshi's Take on the iPhone 12 Announcement and the Future of the Accessory Ecosystem
Apple's iPhone 12 announcement reveals new consumer and industry trends.
San Francisco, CA (October 13, 2020) - Today's launch of Apple’s new iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max revealed a number of important updates which Moshi believes will have a significant effect on the way users interact with their iPhone and the accessories they choose..
Getting aligned on wireless charging
In August, leaked photos showed a magnetic ring surrounding the iPhone 12's wireless charging coil. It was speculated that this ring was added to aid in alignment when charging the iPhone wirelessly. (Poor alignment often results in slow and inefficient wireless charging). The announcement of MagSafe demonstrates that Apple also believes the wireless charging experience can be improved through the use of magnets, which Moshi has been using in its SnapTo series since 2018 to provide versatile mounting at home and in the car. In addition, Moshi’s Q collection wireless chargers are Qi-certified and will continue to work with all existing iPhones which support wireless charging, including the iPhone 12.
Glass is no longer the gold standard
One of the surprise announcements in the new iPhone 12 is the Ceramic Shield strengthened material which Apple claims is tougher than any smartphone glass. It has become clear that traditional glass is simply no longer a viable material for use in smartphone touchscreens, and the same is true for screen protectors. Despite all the marketing claims, glass still shatters. With users replacing expensive screen protectors over the lifetime of their device, newer and more robust polymers with the same clarity and surface hardness as glass are emerging as shatter-proof alternatives to traditional glass. Real-world durability, application convenience, and total cost of ownership will factor into future screen protector decisions. Moshi’s new AirFoil™ screen protectors for iPhone 12 are made from an atomically-strengthened material which looks just as good as the iPhone 12 screen and never shatters.
What's (not) in the box?
Early reports that the iPhone 12 will not include a power adapter or headphones in the box also proved to be accurate. This means the most viable option for fast-charging an iPhone 12 is a high-output USB-C power adapter, or simply going cable-free with a wireless charging pad or stand. People who prefer wired audio will seek out Lightning headphones, or even a Lightning to 3.5 mm adapter to get mileage from older headphones.
The case for thoughtful designs
The iPhone 12 features what some have called a "throwback" design, mimicking the square edges last seen in the iPhone 5 series. New iPhone owners will continue to seek out cases to protect the device's sharp frame, with hard shell and wallet cases remaining the most popular. From a trend standpoint, iPhone case commodification has resulted in many cheap lookalikes flooding the market. Unique demand still remains from discerning users seeking stylish cases that protect without adding bulk, and cases which enhance productivity or entertainment.
Moshi's new SnapTo cases for iPhone 12 offer magnetic mounting, pass-through wireless charging, and do not require plates or adhesives to be applied to the back of the case.
Qubit USB-C Charger (18 W)
The Qubit USB-C Charger is a compact, high-output power adapter capable of fast-charging iPhones using the USB-C to Lightning cable included with the iPhone 12.
The Qubit USB-C Charger will be available at the end of October for USD$29.95.
Fast Wireless Charging Bundle
Building on the success of the world's fastest wireless charging pad—Otto Q—the Fast Wireless Charging Bundle combines Moshi's Otto Q with its Qubit USB-C Charger (18 W) to ensure the fastest possible wireless charging speeds. This bundle is ideal for people working from home who need to keep their phone close by while charging, but also need the freedom to pick it up and move around at a moment's notice to answer calls or messages.
Fast Wireless Charger Bundle available at the end of October for USD$39.95.
SnapTo™ Universal Car Mount with Wireless Charging
Building on the SnapTo concept, Moshi's new SnapTo™ Universal Car Mount with Wireless Charging works with a compatible Moshi SnapTo case to offer one-handed mounting and 10 W wireless charging with multiple mounting options including dashboard, windshield, air vent, and Tesla Model 3/Y touchscreen. Mounting single-handedly in seconds, SnapTo is ideal for those constantly on the road, often getting in and out of the car with their hands full and needing to both mount and charge their phone while driving from one place to the next.
SnapTo Universal Car Mount with Wireless Charging is available and retails for USD$79.95.
SnapTo Wireless Charger
Convenient one-handed mounting and charging anywhere at home. Works in portrait or landscape mode, perfect for watching videos in the kitchen while cooking or checking the news in the bathroom while getting ready. Also works as a horizontal stand for table-top gaming or watching videos. Works with compatible Moshi SnapTo cases for iPhone 8 and later..
SnapTo Wireless Charger is available and retails for USD$49.95.
Screen Protection and Cases
Moshi's AirFoil Pro is a fully edge-to-edge screen protector made from an advanced multi-layer construction which provides superior scratch and shock protection while retaining the clarity and sensitivity of glass. A smudge-resistant oleophobic coating reduces the build-up of fingerprints and makes them easier to wipe away.
AirFoil Pro will be available at the end of October for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max from USD$29.95.
Moshi's iVisor AG is a matte screen protector that completely protects your iPhone's touchscreen. Washable and reusable, iVisor's patented technology allows for an effortless installation and is guaranteed to be 100% bubble-free.
iVisor AG will be available at the end of October for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max from USD$24.95.
Altra is a slim case featuring a detachable wrist strap and optional crossbody strap to open up a new world of hands-free convenience and security. It also features Moshi's proprietary NanoShield™ anti-microbial coating to kill germs and bacteria upon contact.
Altra will be available at the end of October for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max in Midnight Blue and Sahara Beige and retails from USD$44.95.
Altra Body Strap
Keep your phone accessible while enjoying hands free convenience. Conveniently carry your laptop, kids, pets, and more all without the risk of dropping your phone. Vary your carry by wearing it crossbody, on the shoulder, or around the neck. Works with the Altra iPhone case.
Altra Body Strap will be available at the end of October in Midnight Blue and Sahara Beige for USD$14.95, when purchased with an Altra case, for USD$9.95.
Overture is a premium 3-in-1 case, magnetic wallet, and stand which is crafted from premium vegan leather and also features Moshi's NanoShield anti-microbial coating.
Compatible with Moshi’s SnapTo Series of magnetic mounts, Overture will be available for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max in Jet Black and Luna Pink from USD$49.95.
Moshi's signature iGlaze shell case offers the ultimate fusion of design, functionality, and drop protection thanks to a shock-absorbing case with metallic frame for a premium finish.
iGlaze will be available at the end of October for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max in Slate Blue and Pearl White from USD$34.95.
Vitros is an ultra-clear case crafted from a flexible, yet durable polymer for easy installation and providing military-grade drop protection.
Vitros will be available at the end of October for iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max in Crystal Clear, from USD$24.95.
For further information or to access high-res images or sample requests, please contact firstname.lastname@example.org.
Founded in California in 2005, Moshi is a purveyor of accessories for modern living. We thrive on envisioning new ways to improve your life. Our design and engineering experts select only the finest materials to follow our mantra of making fewer, better products. Together with our clean and minimalist aesthetic, all Moshi goods are backed by a 10-year Global Warranty; an industry first to encourage a quality-over-quantity mindset.